How to Double You Business In Six Months or less -- The Big Picture!
Hello Friends,
OK, we've already established that in order to double your business (or increase it at all) you've got to attract lots of customers and get a lot more business from each of them. Let's further break that down to four basic steps. Attract a constant stream of new customers...Get your customers to buy from you more often... Get them to spend more money each time they buy...And design a system to implement and track your results!
The order in which you implement these steps is determined
by your own business situation.
For example if you have a huge data base of customers who
haven't bought from you lately, you're sitting on a gold
mine.
If that's the case, why not mine the gold first?
Write to your customers and make them an irresistible offer.
You'll be amazed at how well they'll respond. It'll be like
fishing in a pond that's never been fished before, and the
"fish" will practically jump out of the water and into your
boat!
But, if you're already getting most of your customers to buy
from you on a regular and frequent basis, you may want to
start by developing a larger stream of new customers.
Each of these steps is crucial to the overall plan, but you
might as well start with the one which will get you the
fastest gain. That way, you'll prove to yourself that this
marketing stuff really works, and you'll generate some quick
cash to pay for some more aggressive marketing.
We'll give you a brief overview of each step now, and then
in succeeding sections, we'll look at each of them in more
detail.
Get your existing customers to buy from you more often...
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